By Max Milano (Tech Writer)

Not long ago, a real estate agent in Costa Blanca asked us if “Google My Business” was a scam.

“No,” we said. “But your listing kinda looks like one.”

Cue nervous laughter, followed by a serious Local SEO intervention.

Whether you’re selling million-euro villas in Costa Blanca or pushing code from a SaaS startup office in Barcelona, one thing’s true: if your customers can’t find you on Google Local, you might as well not exist. And no, being “on the second page of search results” is not a brand strategy.

Welcome to the no-fluff guide to dominating local and GEO-targeted SEO, where we teach you how to turn clueless Google My Business listings into click magnets.

Why Local SEO is a Big Deal (Yes, even for SaaS)

You might be thinking: “I’m not a restaurant. I sell cloud-based CRM software to people in different time zones. Do I really need local SEO?”

Yes, actually. Here’s why:

If you’re a SaaS company based in San Francisco, Valencia, or Barcelona, investors, hires, and even enterprise clients are Googling you from your city with terms like “SaaS companies in Barcelona” or “best software firms near me.” And if you’re not showing up, your credibility takes a hit.

Now, if you’re in real estate, especially in hot markets like Costa Blanca or Miami, you’re missing serious revenue if your SEO isn’t as tight as your commission clauses. Potential buyers are searching daily for “English-speaking realtor in Altea” or “bilingual agent Costa Blanca” and clicking on whoever shows up first.

Hint: It’s not always the best agent. It’s the best optimized one.

Here’s how to be that brand.

Step 1: Google My Business Is Not Optional

If Local SEO were a house, Google My Business (GMB) is the foundation. It’s the difference between owning your online curb appeal or being the creepy vacant lot next door.

Claim your listing. Fill it out completely. And for the love of all things digital, don’t forget your categories, business hours, and the Q&A section. Upload real photos. Get reviews. Respond to them like a human. This isn’t just a “nice to have.” Your Google My Business listing feeds directly into the Local Pack, the holy grail of Google real estate. If you’re not there, you’re not in the game.

Bonus tip: If you have multiple office locations or agents, give each one a GMB profile. Google rewards specificity.

Step 2: Stop Creating Ghost Town Pages

So, you’ve decided to create landing pages for every city in Spain. Great. Not!

We see it all the time: dozens of nearly identical pages, such as “digital marketing in Valencia,” “digital marketing in Alicante,” and “digital marketing in Torrevieja,” all featuring the same content with the city name swapped out. That’s not geo-targeting. That’s content cannibalism.

Google’s smarter than that.

Instead, build city-specific landing pages that feel like they belong in that city. Mention local challenges. Use real estate market data or SaaS growth stats. Talk like someone who knows the terrain, not like a bot that’s never seen a paella pan.

Real estate pages should talk about housing trends in Costa Blanca. SaaS pages should reference tech accelerators in Barcelona or funding trends in Silicon Valley, such as Palo Alto. Give each page a reason to exist. Make it matter.

And for the record: orphan pages (those with no internal links back to your main site) are the zombies of your website. They don’t get crawled, they don’t rank, and they just sit there awkwardly. Moreover, they can be the cause of a Google penalty. Create fewer GEO-targeted pages, make them unique, and always make them navigable from your main site. Create a master page that organically gives these GEO-targeted pages a home. For example, create a page called: Cities where our SaaS is making a big difference. Or Cities where our customers are the happiest, etc.

Step 3: Speak Your Customer’s Language (Literally)

Spain isn’t just Spain. It’s Spain, Catalonia, and the expat multiverse.

In Costa Blanca, you’re just as likely to sell to a retired British couple as you are to a French or Dutch expat or even a Spanish family from Madrid looking for their seasonal beach home. So, if your real estate listings, Google My Business posts, or blog articles aren’t bilingual (or multilingual) you’re ghosting half your audience.

Same goes for SaaS. Barcelona’s startup ecosystem thrives on international talent. Your content should be natively fluent in both English and Spanish (at least), not awkward translations, but clear, culturally aware messaging that makes sense in both languages.

That’s where we shine at Caliente Content. We don’t just translate. We create. That means your “About Us” won’t sound like it came out of an AI robot. It’ll sound like your brand and, more importantly, it will sound human.

Step 4: Reviews, Reviews, Reviews

Want to win Google’s trust? Get people to talk about you.

Reviews on Google, industry portals, LinkedIn, and even Instagram and Facebook aren’t just social proof; they’re ranking signals. Google wants to show users businesses that people like and talk about. The more five-star reviews you have, the better.

Here’s what works:

-Ask happy clients for reviews immediately after the deal closes or the project is completed.

-Give them a direct link. Don’t make them search.

-Respond to every review. Even the weird ones. Especially the weird ones.

Pro tip: sprinkle keywords naturally in your replies to boost their SEO value.

Step 5: Blog Like a Local, Not a Robot

Let’s say you’ve got your city pages, your Google My Business is humming, and your reviews are stacking up. What now?

Keep the SEO engine running with blog content. But don’t just write “5 Tips to Sell Your Home.” That’s been done.

Write “5 Tips to Sell Your Villa in Denia Before the Brits Arrive in Summer.” Write “How SaaS Startups in Barcelona Are Scaling Without a Sales Team.”

Get specific. Get local. Answer the questions your audience is actually Googling. Use tools like SEMrush to find long-tail keywords tied to your city and industry. Then write content that sounds like you, in short sentences, real talk, no fluff.

Link those blog posts to your service and city pages. Boom, now your whole site is starting to become an organic GEO-targeted SEO machine.

Why It All Matters

Local SEO isn’t just for pizza shops and plumbers anymore. Real estate agents need it to beat the portals. SaaS startups need it to look legit to investors and talent. And every business today needs it to stop being invisible.

If you’re based in Valencia, Costa Blanca, Barcelona, or Miami, you’re in competitive, multilingual, location-driven markets. That means your SEO has to work twice as hard and sound twice as smart.

That’s where we come in.

At CalienteContent, we specialize in bilingual, geo-targeted SEO strategies that turn browsers into buyers. We don’t just build websites and SEO strategies, we build pipelines. From Google My Business optimization to multilingual SEO/SEM strategies and high-performing location pages, we help your brand show up where it matters.

So, if your digital presence is feeling a little… tepid, maybe it’s time to turn up the heat.

Ready to Win the Local SEO Game?

Let’s get your brand fired up. Book your free consulting call.