Some expats come to Spain to slow down. To sip tinto de verano in the shade. To finally write that novel or learn how to dance Sevillanas in the plaza.Others? They come to build. Businesses, brands, startups. From co-working cafés in Valencia to converted farmhouses in Andalucía, the English-speaking expat community in Spain is full…
By Max Milano (Tech Writer) Not long ago, a real estate agent in Costa Blanca asked us if “Google My Business” was a scam. “No,” we said. “But your listing kinda looks like one.” Cue nervous laughter, followed by a serious Local SEO intervention. Whether you’re selling million-euro villas in Costa Blanca or pushing code…
By Max Milano (Tech Writer) “If you build it, they will come,” said no successful SaaS founder, ever. We recently heard of a scrappy startup founder who built an AI scheduling tool that genuinely outclassed everything else on the market. He called it TimeNinja, cobbled together a website using a $25 template from 2014, and…
By Max Milano (Tech Writer) The real estate industry is fast-changing, so your marketing needs to keep up. What’s working today won’t necessarily be what will work in six months. The one constant is that your potential buyers and sellers are now digital-first, whether you’re based in the Costa Blanca or Miami. When it comes…
By Max Milano For Brand Managers, pressure is like the weather; it’s always there, and it only gets worse the more unprepared you are. Take Sofia, a brand manager for a new eco-friendly skincare line based in Madrid. It’s only 7 a.m., but she’s already buried in emails. Her international corporate head office boss wants…
By Max Milano (Tech Writer) When most people hear “technical SEO,” their minds jump straight to sitemaps, crawling errors, and JavaScript rendering. But when you’re operating in more than one language, there’s an entire layer of SEO that gets overlooked, and it’s costing you traffic, conversions, and visibility in multiple markets. Enter the Bilingual Technical…
How to Market Your Brand in English and Spanish (Without Sounding Like a Dork) By Max Milano Marketing your brand in two languages (English & Spanish) isn’t as simple as slapping your English copy into Google Translate and hoping for the best. That’s how you end up with slogans that make native speakers cringe. Spanish…
By Max Milano (Tech Writer) As a digital marketer, I’ve had countless conversations with brand managers and business owners facing the same dilemma: Should I invest in SEO for long-term organic growth, or go all-in on PPC for immediate visibility? There’s no universal answer. The right approach depends on your market, budget, and goals. I’ve…
By Max Milano (Tech Writer) Here’s a lesson I’ve learned the hard way: You never want to be on the wrong side of innovation, not in digital marketing. In this business, those who ignore the top digital marketing trends do so at their own peril. It’s not about being trendy. It’s all about survival and…
By Max Milano (Tech Writer) English and Spanish are two of the most widely spoken languages in the world, and chances are, your brand already has customers in at least one of these languages—or even both. Savvy brand managers are increasingly recognizing the importance of reaching these bilingual audiences. Whether targeting Spanish-speaking customers in the…
