By Max Milano For Brand Managers, pressure is like the weather; it’s always there, and it only gets worse the more unprepared you are. Take Sofia, a brand manager for a new eco-friendly skincare line based in Madrid. It’s only 7 a.m., but she’s already buried in emails. Her international corporate head office boss wants…
By Max Milano (Tech Writer) When most people hear “technical SEO,” their minds jump straight to sitemaps, crawling errors, and JavaScript rendering. But when you’re operating in more than one language, there’s an entire layer of SEO that gets overlooked, and it’s costing you traffic, conversions, and visibility in multiple markets. Enter the Bilingual Technical…
How to Market Your Brand in English and Spanish (Without Sounding Like a Dork) By Max Milano Marketing your brand in two languages (English & Spanish) isn’t as simple as slapping your English copy into Google Translate and hoping for the best. That’s how you end up with slogans that make native speakers cringe. Spanish…
By Max Milano (Tech Writer) As a digital marketer, I’ve had countless conversations with brand managers and business owners facing the same dilemma: Should I invest in SEO for long-term organic growth, or go all-in on PPC for immediate visibility? There’s no universal answer. The right approach depends on your market, budget, and goals. I’ve…
By Max Milano (Tech Writer) Here’s a lesson I’ve learned the hard way: You never want to be on the wrong side of innovation, not in digital marketing. In this business, those who ignore the top digital marketing trends do so at their own peril. It’s not about being trendy. It’s all about survival and…
By Max Milano (Tech Writer) English and Spanish are two of the most widely spoken languages in the world, and chances are, your brand already has customers in at least one of these languages—or even both. Savvy brand managers are increasingly recognizing the importance of reaching these bilingual audiences. Whether targeting Spanish-speaking customers in the…
